Gain insight on how market segmentation, targeting, and positioning can help grow a brand.

As I am going into the 3rd year of my Economics degree, I came to the realization that I wanted to expand my skills and knowledge to...

Are you thinking about joining a club at university? Take a look and see some benefits of joining the Marketing club at MacEwan University.

"You're an art student?" "That sounds easy!" "I wish I could go to school and draw all day." I've heard it all in a hundred different...

Do you ever feel anxious, and overwhelmed with school? I think the majority of students would say yes. Midterm season has come, and now...

Exam season will soon be upon us. If you’re anything like me when it comes to studying for exams, trying to study in dead silence is a...

When someone exclaims MARKETING, what immediately comes to mind? Advertisement, sales calls, commercials and infomercials? When asked...

All Bachelor of Commerce students graduate with a degree, so differentiating yourself from the competition is vital.

📷📷 📷 Contents Purpose of Review.. 3 Literature Review.. 4 PSO Participation Motivations. 4 Research Objective. 4 Contribution. 4...

We asked our fourth year members for some advice for first years entering the School of Business! Here's what we got...

My personal favourite six marketing books for everyone in business!

Looking to join a club this September? Look no further than MUMC! There are so many business clubs! Why are so many choosing MUMC? The...