Odette Lauzon
Market Segmentation, Targeting, and Positioning
Gain insight on how market segmentation, targeting, and positioning can help grow a brand.
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Denise King
- Jan 22, 2020
- 2 min
An Economist in a Marketing World
As I am going into the 3rd year of my Economics degree, I came to the realization that I wanted to expand my skills and knowledge to...
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Odette Lauzon
- Jan 4, 2020
- 3 min
5 Reasons Joining the MacEwan University Marketing Club Benefited Me
Are you thinking about joining a club at university? Take a look and see some benefits of joining the Marketing club at MacEwan University.
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Erin Barnes
- Jan 2, 2020
- 3 min
How to Relieve the Pain(ting)
"You're an art student?" "That sounds easy!" "I wish I could go to school and draw all day." I've heard it all in a hundred different...
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Jamie Herter
- Nov 26, 2019
- 4 min
Student-Life Balance, as Told by a Third Year Student
Do you ever feel anxious, and overwhelmed with school? I think the majority of students would say yes. Midterm season has come, and now...
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Alexander Keefe
- Nov 21, 2019
- 2 min
The Do's and Don'ts of Studying with Music
Exam season will soon be upon us. If you’re anything like me when it comes to studying for exams, trying to study in dead silence is a...
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Nicolaas Ainsworth
- Nov 12, 2019
- 2 min
Market Research: The Building Blocks | Five Tools A Job in Market Research will Provide You
When someone exclaims MARKETING, what immediately comes to mind? Advertisement, sales calls, commercials and infomercials? When asked...
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Ben Jacob Windsor
- Oct 24, 2019
- 2 min
Out Compete Your Classmates
All Bachelor of Commerce students graduate with a degree, so differentiating yourself from the competition is vital.
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Nicolaas Ainsworth
- Oct 16, 2019
- 21 min
Scarcity, Participation and Motivation to Join a School Organization: A Literature Review
📷📷 📷 Contents Purpose of Review.. 3 Literature Review.. 4 PSO Participation Motivations. 4 Research Objective. 4 Contribution. 4...
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Ben Jacob Windsor
- Oct 6, 2019
- 2 min
MacEwan School of Business Tips
We asked our fourth year members for some advice for first years entering the School of Business! Here's what we got...
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Ben Jacob Windsor
- Sep 22, 2019
- 2 min
Best Marketing Books to Read
My personal favourite six marketing books for everyone in business!
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Ben Jacob Windsor
- Sep 8, 2019
- 2 min
Why Join MUMC?
Looking to join a club this September? Look no further than MUMC! There are so many business clubs! Why are so many choosing MUMC? The...
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