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  • Denise King

An Economist in a Marketing World

As I am going into the 3rd year of my Economics degree, I came to the realization that I wanted to expand my skills and knowledge to involve other things besides just being good and quick at Math or being able to explain how economic phenomena occur or enjoying rigorous critical thinking and reasoning. I wanted to explore more and learn something new before I graduate, which is why I decided to join the MacEwan University Marketing Club. 

            Being exposed to friends that were in the marketing business and observing peers that were into subjects such as graphic design, advertising, market strategy and so much more really played into my decision for joining the club. I wanted to be able to bring over some of the skills I learned in my Economics degree into whatever club I was hoping to join and I found the perfect match with the Marketing Club. Of course, the fact that I was also surrounded by talented people who were in the marketing industry really pushed me to join the club and my experience in the club so far has been nothing less than extraordinary.

            Although I’ve only been in the Marketing club for a few months, I can confidently say that I’ve learned a lot of new things and was able to accomplish a lot as well. I designed a page on the MacEwan Marketing Club website, I participated in the club’s Ad Olympics where I designed my own ad that would attract new members and bring up the Facebook likes of the club and through this, I also created a short YouTube tutorial on how to use Facebook ads. I have also been able to use my creativity skills to design random social media posts that have been used throughout the club’s social media pages. With the guidance of the Club’s President as well as the support of the members, I have been able to develop new skills and learn more about the world of marketing in the span of a few months. 

            You may ask, “what’s the point of this blog post?” Well, what I want you to get out of this is that you shouldn’t be afraid to try something new and explore new things that are outside of your comfort zone. I didn’t realize that marketing would be something I really enjoyed until I joined the club and actively participated and volunteered to contribute to the club. I went out of my way to find something new for me to do and I can say that the return on this investment is high! So, just because you are pursuing a certain degree, doesn’t mean that you should only be involved in clubs and activities that relate to that degree. Besides, we all need a break from the typical subjects we study. So join a club that’s different from your degree which you would also find interesting. It can really pay off in the end!

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